How integrating blogs into your content marketing strategy can boost your revenue?

We are witnessing an era of marketing that is moving more toward videos and infographics.

So, who reads blogs? And why does your business need blogs?

Blogs provide in-depth knowledge to your prospects about your products and services. Long-form blog posts emphasize the whys and hows of your offerings in detail. They educate the prospects about why your product exists and how it solves their problems.

No doubt—you can show everything with those 15-50 seconds reels—packaging your products, behind the scenes, and more but that’s a quick snapshot of everything. The details are missing.

Fun fact: you’re missing out on enormous revenue if you are not publishing SEO blog posts. Here’s the proof: 71% of B2B buyers consume blog content during their buying journey.

This is what their buying journey looks like:

• visit the website

• browse through the products and services

• read their blog posts

• decide if the product is worth buying or not

This cycle may seem short. But in reality, it takes a long time to move the buyer from the awareness to the conversion stage. And the primary way to move them between these stages is through blog posts.

In this article, we’ll dive deeper and help you understand how blog posts can reap fruit for your business.

Let’s start.

5 Ways Blogging Can Amplify Your Organic Marketing

According to the DemanGen Content Survey Report, 74% of people prefer blog posts over case studies, white papers, and webinars. This gives us ample understanding—people still read blog posts. And this is an opportunity for you to include blog posts in your content marketing.

Let’s understand more about how blogging can uplift your marketing efforts:

Improves discoverability with backlinks

Picture this: A new cafe has opened near your house. You visit the cafe, try out a few dishes, you like the ambiance of the cafe, you like the food—you love the overall experience. So, next time you don’t visit alone. You invite your friends to check out the place. You're helping this new cafe get discovered by telling it to your friends.

That’s what your article does by attracting backlinks. When you get a link back to the article, it ranks for search queries related to the article and boosts discoverability.

For example, an article by Hacker Earth received 3 backlinks from a single website on 10 Key Employee Retention Strategies in Tech.

Since the websites have hyperlinked anchor texts that link to 10 key employee retention strategies in tech, and motivate and retain employees, the article will rank for these keywords when someone searches them on Google.

Interlinks articles with other content assets

Just like external linking, internal linking is crucial for SEO. It connects a particular page on your website to another page within the page. However, you can’t do it on your website unless you leverage long-form content assets like blogs, eBooks, guides, and case studies.

But why is internal linking important? Here’s why:

• They help search engines understand your site’s structure

• They pass authority

• They help users navigate your site

Here’s an article by Zapier where the writer has added internal links to Zapier's homepage and blog post.

This way, along with another blog post, the website's homepage is strengthened.

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Promotes your products and services

Many SaaS brands use blogs as their primary traffic and revenue generation asset. How? By creating product-led blog posts. Product-led blog posts are a great way to:

• educate readers about a specific topic

• highlight their pain points

• offer your product or service as the solution

Here’s a blog post by 3veta on last-minute cancellations.

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In the blog post, under the subsection Make appointment policy visible, the writer talks about automating the appointment process. Next, they plugged in their product’s benefits along with the in-action screenshot.

By including screenshots of your product in informational blog posts, you can educate readers about it.

Generates leads and builds email lists

To get leads via blog posts, you need to have a content funnel in place. This is where you can capture leads and save their information, or get them moving in your funnel.

Here’s a simple way:

Create a report or an eBook → Gate the content → Add the link to your gated content in your blog post → Reader reads the blog post → Finds it valuable and clicks on the gated ebook → Enters their name and email address to download the eBook → Gets their details

This way, the leads finally enter your drip campaign funnel.

Here’s a blog post by HackerEarth where the writer linked to their other content asset: webinar. On clicking the link, the reader is directed to a gated webinar. To be able to watch it, they have to submit their details—email, full name, company name, and role.

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But this is not the only way.

Also, there are blog posts that generate leads for their sales funnel with CTAs.

For example, this blog post by Copy.AI has the CTA Get Started with Copy.AI today! Which directs them to their product’s sign-up page. They can then sign up for the tool for free and start using it.

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Drives traffic to your website

Companies write blog posts for two reasons:

1. To create awareness about the topics they care about, and their products and services

2. To get their website indexed on Google—which happens by writing more blog posts

This increases discoverability and encourages visitors to visit your website.

Here’s the proof: According to Content Marketing Benchmark 2021 by Animalz, extra small SaaS blogs (<10K) saw monthly traffic growth of 8.1%.

Blog posts are the primary content asset found on Google whenever you search for a keyword. Let’s understand how you can drive traffic to your website:

First, understand what is SEO. Only then will you understand the concept of organic search traffic. When you type a keyword into the Google search bar, say productivity tools, you'll get a list of websites and blog posts. This happens because these websites have infused the right keywords and leveraged their onsite and offsite SEO.

To make sure your blog posts are optimized for keywords, you need to do two things:

1. Write well-researched and solution-oriented blog posts

2. Sprinkle keywords in your articles, images, and meta descriptions.

When your article is well written, has primary and secondary keywords embedded in it, and is attracting backlinks from other websites, you receive organic traffic—improving discoverability.

Sidenote: If you want to check your website traffic, use Google analytics organic traffic tool, or Semrush to elevate the analytical dashboard

Get Your Business Moving with Blogging

Certainly, blogging is an old-school way to market your business. But it still works. It helps you:

• build authority by attracting backlinks

• promote your products and services

• improve your website’s visibility and discoverability

And, an organic marketing agency like IncrediContent can help you write data-backed, in-depth blog posts that get you the results we talked about above.

So, start your blogging journey!